Marketing Cloud is an email marketing platform that allows Office of the President staff to create, personalize, and automate email campaigns at scale. It provides robust tools for segmentation, A/B testing, and tracking, enabling targeted communication and better engagement. Benefits include personalized messaging, real-time analytics, increased automation, and seamless integration with Salesforce CRM data, leading to improved engagement with internal and external recipients.
Getting Support
Responsible Department: UITSProduct Team: Customer Relationship Management and Digital Experience
The best way to get support quickly is to create a support case. Cases will be routed to the correct team automatically.
Eligibility
UMass Office of the President staff who need to send out larger volume emails that require enhanced design elements and reporting, such as newsletters, special announcement, and formal event invitations.
How to Request Marketing Cloud Support
File a support ticket with the Digital Experience team.
Support and Learning Resources
Coming soon.