Video Training and Support
The Digital Experience (DX) team can provide access, support and training to Office of the President employees who need to access and utilize the Brightcove video platform. We also work closely with the Communications Group to ensure Office of the President videos are produced using high quality production techniques and are consistent with UMass branding guidelines.
Video Production Basics
Here are some basic tips and requirements for producing quality videos to be used on UMassp.edu.
- Brand Adherence: Videos should be consistent with UMass branding guidelines. Questions about branding should be addressed by the Office of Communications.
- Content Tips: Video should be shot horizontally and not vertically. Ensure that the video has high quality audio. Videos should be short and to the point.
- Digital Accessibility: All video should be captioned through our partnership with 3Play Media. Include descriptive audio for visually impaired viewers when needed. The DX team can advise you on captioning services.
- Engagement: Include clear Calls to Action (CTAs) to engage your audience and guide them.
- Monitor performance: Track analytics and understand what works and what doesn't.
The Benefits of Brightcove Video Platform
Why do we use Brightcove over YouTube? Using Brightcove video platform over YouTube offers several benefits, particularly for professional users. Here are some key advantages:
- Control and Customization: Brightcove provides extensive control over the video player, branding, and user experience, allowing for a fully customized viewing experience.
- Captioning: With our relationship with 3Play Media, the university ensures quality delivery of captions for those with auditory related disabilities. The captioning provides seem less integration with the Brightcove players.
- Advanced Analytics: Brightcove's robust analytics tools offer detailed insights into viewer behavior, engagement metrics, and performance, helping to optimize video strategy.
- Security and Privacy: Brightcove ensures higher levels of security and privacy with features like secure video delivery, encryption, and user authentication, making it suitable for sensitive or proprietary content.
- Ad-Free Experience: Unlike YouTube, Brightcove allows for an ad-free viewing experience, ensuring that your audience is not distracted by third-party advertisements.
- Integration Capabilities: Brightcove easily integrates with various marketing automation, CRM, and content management systems, streamlining workflows and enhancing marketing efforts.
- Content Management: Brightcove provides comprehensive content management capabilities, including video library organization, metadata management, and automated workflows.
- Customer Support: Brightcove offers dedicated customer support and account management, ensuring that any issues are promptly addressed and resolved.
- Brand Consistency: With Brightcove, UMass maintains consistent branding and messaging across all video content, enhancing brand recognition and professionalism.
When To Use YouTube
YouTube is typically part of the Office of the President's Communication and Marketing department's strategy to reach a larger audience, while Brightcove is used on our website(s) and for internal videos, such as training and other materials. YouTube is an effective marketing tool but is primarily used for webcasting live events or marketing videos to reach the largest possible audience.
For questions about when to use YouTube or Brightcove to reach an external audience, please open a ticket with the DX Team and the Office of the President's Communications team.