Welcome to the UMass Office of the President Content Guide. This resource is designed to assist you in maintaining a cohesive and dynamic digital presence. The information below offer guidelines and tools to help with branding and style, web content management, video management, digital accessibility, and email marketing best practices.
Toolkits
UMPO Branding and Writing Guide
Ensure that your content meets UMass President's Office required colors and your Web and email content are optimized for readers and search engines.
Web Content Management
Hone your online content through these Drupal CMS tutorials, learn best practices, write optimized meta data and understand essential Web analytics.
Video Management
Get the most compelling video experience with this how to guide on using Brightcove, how to caption videos, and learn the basics on video editing.
Digital Accessibility
Ensuring digital accessibility is not only the law but it is the best way to reach the entire UMass community. Learn how to optimize your Website, PDFs and more so that everyone can access your content.
Email Marketing
Create more engaging emails and increase your open rates with this guide to ensure email marketing deliverability and readability.
Training
Train and get support on other types of digital communications, including social media, photos, copyrighted materials, PDFs, and get support on a multitude of President's Office technologies supported by the DX team.
We're Here to Help
The Digital Experience team can help advice you with writing and content, Drupal management, analytical data and more. Reach out to the teams email at dxteam@umassp.edu for assistance.