The CRM & Digital Experience (DX) team helps define and shape the landscape across digital channels, including websites, mobile apps, social media platforms, and software. The DX team collaborates with administrative departments to identify business objectives and requirements for digital platforms and technologies.
Our team builds strategies to meet those objectives, map customer journeys, collaborate in the build process, and provide customized technical support throughout the life of mission critical platforms and products.
How We Support the President's Office
Customer Relationship Management (CRM)
The Customer Relationship Management team provides the President's Office with case management and digital collaboration services.
Digital Experience (DX)
The Digital Experience team manages the President's Office digital presence, including the design and development of websites, digital accessibility testing and resources, email marketing administration, and user experience consultation services.
Commitment to the Digital Experience
Digital communication channels, including websites, email newsletters, and social media accounts, are primary tools for communicating the benefits that the President’s Office provides to the UMass system and the Commonwealth. Spanning all functions and departments, these digital properties are hubs for information both internally and externally. As such, they must align with the values of the organization and meet strict legal and technical standards.
The University Information Technology Services Digital Experience (DX) team works with the Communications Department to support your use of digital properties and to ensure they’re built to grow with the changing needs of our community.
If you plan to create a new digital property or make significant changes to an existing property, we encourage you to contact us for a consultation. We’ll work with you to identify options suited to your budget and audience and provide expert guidance on content, design, usability, accessibility, and analytics.