Date, Time, and Location, Wednesday, May 21, 2025, 11:40 a.m. – 12:25 p.m. Commonwealth Room, 50 Washington Street, Westborough, MA
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Discover the latest digital trends in online marketing and technologies used in higher education, Welcome to the UMass Marketing, Communications, Web, and IT Digital Conference. This virtual conference is open to all UMass employees whose work overlaps with digital outreach on the Web, social media, and other technologies. The annual conference is a professional development opportunity and a chance to connect with your counterparts across the five campus system and the Office of the…, Virtual Attendees, The conference is available via Zoom. The events are recorded and made available to registered attendees. Registrants have access to the conference recordings., Questions?, Questions may be directed to Ron Agrella of the UMass System Office at ragrella@umassp.edu .
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Schedule for Wednesday, April 1, 2026, The event is open to UMass employee only. , Welcome / Opening Remarks , 8:45 a.m. to 9 a.m. , Welcome, 10 GenAI tools and tricks every higher ed pro should be using , 9 a.m. to 9:45 a.m., Speaker: Erin Callihan, New York University Summary: AI isn’t something on the horizon anymore—it’s already changing how we work. The challenge? Higher ed teams are often stuck juggling limited resources, too much content and workflows that haven’t kept up. This session is designed to help you cut through that. In a fast-paced, no-nonsense format, you’ll be introduced to 10 of the most relevant,…, Note to Attendees: Remember to review all University policies related to AI before using any tool suggested during the presentation. , From Policy to Practice: ADA Title II changes for campus communities, 10 a.m. to 10:45 a.m., Speakers: Brian Belcher and Mary Henesey, University at Buffalo Summary: Digital accessibility isn’t just a best practice—it’s essential for meeting upcoming ADA Title II rule changes and creating an inclusive experience for everyone. This session offers a clear, approachable overview of what those requirements mean in practice and how institutions can turn them into sustainable, campus-wide…, The power of progressive profiling: Smarter recruitment strategies , 11 a.m. to 11:45 a.m., Speakers: James Cox and Kelsey Smith, Purdue University Summary: Higher ed marketing is all about reaching students with the right message at the right moment—but doing that at scale can feel tricky. How do you personalize without overwhelming people or crossing the line into “too much”? That’s where progressive profiling comes in. In this session, you’ll learn how Purdue University’s Daniels…, Digital Content 101: Bringing Accessibility, Readability and Usability to the Masses, 12 p.m. to 12:40 p.m., Speaker: Sarah Eisenklam, Jenny Lisle and Michael Pueschel, UMass Lowell Office of Marketing and Communications Summary: UMass Lowell's Office of Marketing and Communications' Web Strategy team is offering Digital Content 101. The web team developed this to better collaborate with departments and offices on the uml.edu website and other digital platforms (social, email, blogs, newsletters) as we…, AI-enhanced accessibility: Balancing efficiency with human insight , 1 p.m. to 1:45 p.m., Speaker: Darren Denham, University of Central Oklahoma Summary: Creating inclusive online learning environments in higher ed isn’t always easy—especially as technology evolves so quickly. This session looks at how AI can support digital accessibility efforts while keeping the focus where it belongs: on real people and meaningful learning experiences. You’ll be introduced to a curated set of AI…, Don’t let your website flunk: The college guide to user testing , 2 p.m. - 2:45 p.m., Speaker: Melanie Lindahl, The University of Texas at Austin Summary: Ever launched a website or tool without proper user testing? You’re not alone—even though we all know how important it is. The challenge is that testing can feel overwhelming, and it’s not always clear where to start. In this session, Melanie—returning for her second year speaking at the UMass conference—breaks user acceptance…, Conference Conclusion, 2:45 p.m. to 3 p.m.
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Below you will find a listing of Information Security policies, procedures, and standards. Using the links you will be redirected to the specific document hosted on Dropbox. These documents are hosted on Dropbox for UMass President's Office staff only. If you are an external campus partner with pre-existing access, please login to the Information Security team site . If you need further…
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BuyWays is the purchasing system for UMass covering Requisitions, PO, Invoice Status Check, Bank Card Statement Upload, Contract Request, Supplier Registration, and Sourcing. Peoplesoft is the system used for Bank Card and Travel & Expense purchase reporting, enabling reallocation of funds and expenses.
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The University of Massachusetts Systemwide Enterprise Risk Management Program has developed a tool known as MATRX (Mitigation Assessment Tool for Reducing Risk Exposure) to measure the effectiveness of mitigation strategies in reducing the University's assessed risk exposure. The goals of the mitigation assessment include: Documenting risk mitigation strategies for, transparency, Correlating, the assessment of risk mitigation strategies to a risk's assessed inherent risk exposure Demonstrating the, impact, of mitigation strategies on risk exposure The tool can be made available to institutions of higher education at no cost. Please contact us if you are interested in learning more.
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Agenda, Activity Detail Time Arrival Breakfast & Networking (optional) 8:00 - 9:00 AM Welcome & Set the Stage Opening Remarks and Background Agenda Review, Summit Objectives, and Survey Results Icebreaker 9:00 - 9:30 AM Learn UMass ERP background, history and current state Fundamentals and foundation for a modern ERP 9:30 - 10:45 AM Break 10:45 - 11:00 AM Learn Guest speakers from Rutgers and…
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Professionals from across the UMass system have been invited to participate in the UMass ERP Summit. Disciplines include Administration and Finance, Student Administration and Finance, Research, and Information Technology
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