Welcome to the presentations page of the UMass Marketing, Communications and IT Digital Conference. Below, you will find links to presentation videos from past conferences. Questions? Please reach out to the UITS Digital Experience team at dxhelp@umassp.edu.
A University of Massachusetts login is required to access the videos below.
2026 Conference Videos
- 10 GenAI tools and tricks every higher ed pro should be using by Erin Callihan, New York University
- From Policy to Practice: ADA Title II changes for campus communities by Brian Belcher and Mary Henesey, University at Buffalo
- The power of progressive profiling: Smarter recruitment strategies by James Cox and Kelsey Smith, Purdue University
- Digital Content 101: Bringing Accessibility, Readability and Usability to the Masses by Sarah Eisenklam, Jenny Lisle and Michael Pueschel, UMass Lowell Office of Marketing and Communications
- AI-enhanced accessibility: Balancing efficiency with human insight by Darren Denham, University of Central Oklahoma
- Don’t let your website flunk: The college guide to user testing by Melanie Lindahl, The University of Texas at Austin
2025 Conference Videos
(Coming Soon)