Introduction
The purpose of this guide is to serve as a central reference for all President’s Office materials. It provides clear guidance on messaging, voice and tone, and design elements like colors, typography, photography, and appropriate uses of the logo and wordmark.
This guide is about providing the direction necessary for the university to communicate clearly and consistently across all mediums.
Online Brand Toolkit
Printable Brand Guide
Download the full UMass President's Office Brand Guide.
UMass Fact Sheet 2020-2021
Download the 2021-2022 Fact Sheet
Templates
- Letterhead (last updated 10/25/21)
- Memo (last updated 10/25/21)
- Powerpoint Presentation (last updated 10/25/21)
- Report (last updated 10/25/21)