The purpose of this guide is to serve as a central reference for all President’s Office materials. It provides clear guidance on messaging, voice and tone, and design elements like colors, typography, photography, and appropriate uses of the logo and wordmark. 

This guide provides the direction necessary for the university to communicate clearly and consistently across all mediums.

If you have any questions, contact Stephanie Lines, Director of Marketing Communications for the President's Office.

Online Brand Toolkit

Printable Brand Guide

Download the full UMass President's Office Brand Guide (updated 11/2023)

UMass Fact Sheet 2021-2022

Download the 2021-2022 Fact Sheet