Identification
- University of Massachusetts (never “The University of Massachusetts,” except at the beginning of a sentence)
- UMass
- University of Massachusetts system (only when “system” is needed for clarity)
- UMass system (only when “system” is needed for clarity)
Vision
To be a national model of excellence for public research university systems.
Mission
To provide an affordable and accessible education of high quality and to conduct programs of research and public service that advance knowledge and improve the lives of the people of the Commonwealth, the nation and the world.
Positioning
At UMass, we harness the revolutionary spirit of Massachusetts to deliver affordable, world-class education that transforms lives, conduct groundbreaking research that improves our world, and create social and economic impact that shapes and energizes communities.