Brand Guidelines

In This Section

Introduction

The purpose of this guide is to serve as a central reference for all President’s Office materials. It provides clear guidance on messaging, voice and tone, and design elements like colors, typography, photography, and appropriate uses of the logo and wordmark. 

This guide is about providing the direction necessary for the university to communicate clearly and consistently across all mediums.

Online Brand Toolkit

Printable Brand Guide

Download the full UMass President's Office Brand Guide.