Brand Guidelines

President's Office Brand Guide

UMass President's Office Brand Guide

Click here to view or download the full UMass President's Office Brand Guide.

 

Quick Reference Guide

Identification

When referencing the university in any communication, you should use the following identifications:

  • University of Massachusetts (never “The University of Massachusetts,” except at the beginning of a sentence)
  • UMass (never UMASS)
  • University of Massachusetts system (only when “system” is needed for clarity)
  • UMass system (only when “system” is needed for clarity
     

Mission

  • To provide an affordable and accessible education of high quality and to conduct programs of research and public service that advance knowledge and improve the lives of the people of the Commonwealth, the nation and the world. 
     

Brand Platform

Logos

Full horizontal logo

University of Massachusetts full horizontal logo and wordmark
Print

Full color:

White (knockout)

Web

Full color:

    • .png (Right-click "save as")
    • .jpeg (Right-click "save as")

    White (knockout)

    • .png (Right-click "save as")

     

    Full horizontal logo with campuses

    University of Massachusetts full horizontal logo and wordmark with campus names
    Print

    Full color:

    White (knockout)

    Web

    Full color:

      • .png (Right-click "save as")
      • .jpeg (Right-click "save as")

      White (knockout)

      • .png (Right-click "save as")

       

      Stacked logo

      University of Massachusetts stacked logo and wordmark

      Print

      Full color:

      White (knockout)

      Web

      Full color:

        • .png (Right-click "save as")
        • .jpeg (Right-click "save as")

        White (knockout)

        • .png (Right-click "save as")

         

          Stacked logo with campuses

          University of Massachusetts stacked logo and wordmark with campuses
          Print

          Full color:

          White (knockout)

          Web

          Full color:

            • .png (Right-click "save as")
            • .jpeg (Right-click "save as")

            White (knockout)

            • .png (Right-click "save as")

            Logo guidelines

            • The full horizontal logo should be used whenever possible
            • Minimum height: 0.375 inches
            • Stacked logo also available
            • Can be used in full color or white knockout on color
            • Use of the glyph as a standalone unit should generally be avoided
               

            Colors

               
            UMass Blue
            PMS 300C
            RGB: 0, 94, 184
            HEX #005EB8
            CMYK: 99, 50, 0, 0

            UMass Maroon
            PMS 201C
            RGB: 157, 34, 53
            HEX #9D2235
            CMYK: 7, 100, 68, 32

               

            Navy Blue
            RGB: 30, 65, 123
            HEX: #013E7D
            CMYK: 100, 85, 24, 9

            Green
            RGB: 20, 129, 113
            HEX: #148071
            CMYK: 85, 29, 61, 10

               

            Light Blue
            RGB: 42, 179, 255
            HEX: #3AB3FF
            CMYK: 62, 16, 0, 0

            Yellow
            RGB: 252, 179, 22
            HEX: #FCB316
            CMYK: 0, 33, 100, 0

               

            Vibrant Blue (Web)
            HEX: #035CB8

            Pink
            RGB: 222, 32, 73
            HEX: #DF2049
            CMYK: 6, 99, 68, 1
             

            UMass Fonts

            Primary

            Formal

            • Frutiger (Available upon request)
            • Sabon (Available upon request)