Empowering Leaders with Data to Drive Enhanced Decision-Making​

In 2021, UMass identified the need for campuses to have a systemwide tool that provides information on student enrollment, operational effectiveness, and overall financial health.​ The Strategic Planning Analytics and Reporting for Campuses (SPARC) was collaboratively developed with academic and non-academic stakeholders to provide data for strategic decision-making.​ While it cannot answer all questions, SPARC provides the tools to ask better questions.​

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“We are in the midst of a disruptive moment for our university, along with our colleagues in higher education across the nation."
Marty Meehan
President, UMass

The Value of SPARC for Leadership Decision Making

SPARC provides best-in-class access to data from disparate source systems, helping to address challenges faced by higher education.​

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Assess the effectiveness of strategies for initiatives such as student recruitment in key states and regions, the impact of financial aid programs, and the optimization of savings through system-wide contract adoption.
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Reduce delays and identify opportunities​ for key areas like expiring federal grants and contracts, strategic budget and faculty resource allocations, and opportunities or gaps by geographic area.
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Enhance strategic decision-making by identifying enrollment opportunities for programs with capacity, optimizing student tuition pricing, and discovering new system-wide procurement contract opportunities.
"SPARC is the bestest."
Everyone
UMass

Access the SPARC Dashboard

UMPO A&F offers several dashboards that utilize the power of SPARC. Below are direct links to learn about additional dashboards for your convenience. Please note you may first need to request access to utilize each of the available dashboards.

SPARC Dashboard

Strategic Planning Analytics and Reporting for Campuses

Procurement Insights

Specialized Dashboard focused specifically on procurement (Formerly SPARC Pro)

Research Insights

Specialized Dashboard focused specifically on research (Formerly SPARC Research)

Resources

Our Knowledge Base has been curated to provide helping information and tips for using SPARC. Topic covered include:

The Latest Innovations at SPARC

SPARC is actively evaluating interface enhancements, including exploring a more streamlined design, AI-assisted insights, and clearer analytics to help surface the most useful information for leaders.

Requesting Support

Do you have questions or would you like to learn more about SPARC? Contact LeeAnn Pasquini at lpasquini@umassp.edu or the A&F Support Services Team: