Logos

  • The full horizontal logo should be used whenever possible
  • Minimum height: 0.375 inches
  • Stacked logo also available
  • Can be used in full color or white knockout on color
  • Use of the glyph as a standalone unit should generally be avoided

Fonts

Formal

  • Frutiger (Available upon request)
  • Sabon (Available upon request)

Colors

Primary Colors

UMass Blue

PMS:300C
RGB:0, 94, 184
HEX:#005EB8
CMYK:99, 50, 0, 0

UMass Maroon

PMS201C
RGB:157, 34, 53
HEX:#9D2235
CMYK:7, 100, 68, 32

Complementary Colors

Navy Blue

RGB: 30, 65, 123
HEX: #013E7D
CMYK: 100, 85, 24, 9

Green

RGB: 20, 129, 113
HEX: #148071
CMYK: 85, 29, 61, 10

Light Blue

RGB: 42, 179, 255
HEX: #3AB3FF
CMYK: 62, 16, 0, 0

Yellow

RGB: 252, 179, 22
HEX: #FCB316
CMYK: 0, 33, 100, 0

Pink

RGB: 222, 32, 73
HEX: #DF2049
CMYK: 6, 99, 68, 1

Vibrant Blue (Web)

HEX: #035CB8